Tuesday 25 October 2011

Effective Tips for Writing Email Subject Lines That Get The Open



When you're promoting anything online, email marketing can help you reach your target audience like no other strategy. Keep in mind that whenever you send out emails, you must have an effective subject line if you want to have any chance of a good response rate. While you've probably heard how critical it is to have an email list, you also have to be able to connect effectively with your list, and your subject line plays a big role here.

Spam filters can be a pest to list marketers, and the best thing you can do is discover which words are the "trigger words" for spam filters. You can check if your subject line is good to go and wouldn't trigger the spam filters by running your email through the many spam checkers - if you're using an autoresponder service like Aweber to manage your email marketing then you'll find this feature built in. It will not hurt to get email accounts at the usual places people use, and then perform a simple mailing to it and see where it ends up. Segmentation is another key element that you should try to use when creating your email subject lines; this is taking the personalization aspect to the next level by segmenting your email list into different interest groups (based on your previous results). It will allow you to get a better response rate just because each of the emails is targeted towards that one specific group. By making your subject lines more effectively targeted, you'll be giving your subscribers more reason to open your messages.

You can test plus sign up to be on the lists of other marketers in your niche. Running split tests on anything is not at all hard to do, but it is something lots of people are too lazy to even try. Recall that we said you must practice, and this is just one way you will accomplish that. In fact, you can learn from the good and the unskilled writers, and in time your ability to spot something very good will improve.

There is much more that you can get out of each of your email marketing campaigns, if you simply know how to create high converting subject lines. One other point is to look at magazines and print media because you can really learn quite a few things from that. This is just a learned skill that you can teach your self how to do, and do not be fooled into thinking it is tough to master. So what are you waiting for? Go ahead and put the above tips into action and see the results for yourself.

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